Publisher Description

Global entrepreneur Sir Richard Branson reveals the secrets to success in businessIn Business Stripped Bare, Sir Richard Branson shares the inside track on his life in business and reveals the incredible truth about his most risky, brilliant and audacious deals. Discover why Virgin tried to take on one of the world's biggest superbrands, how Virgin Mobile USA holds the record as the fastest company in history to generate revenues of over one billion dollars (faster than Microsoft, Google and Amazon) and how Richard is the only person in the world to have built eight billion-dollar companies from scratch in eight different sectors.Combining invaluable advice with the remarkable and candid inside stories of Virgin's greatest achievements, as well as some of its setbacks, Business Stripped Bare is a dynamic, inspirational and truly original guide to success in business and in life. Whether you are an executive, an entrepreneur or are just starting out, Richard strips business down to show how you can succeed and make a difference.

Notes

New to paperback, sharing secrets of Branson's life in business, and revealing the truth about his most risky and audacious deals. Combining advice with real life stories of both the successes and failures, this is a dynamic and inspirational guide to getting on in business and life in general.

Back Cover

'The brave may not live forever - but the cautious do not live at all!' Sir Richard Branson is an iconic entrepreneur. Now he shares the inside track on his life in business and reveals the incredible truth about his most risky, brilliant and audacious deals. Combining invaluable advice with the remarkable and candid stories of Virgin's greatest achievements, as well as some of its setbacks, this is a dynamic, inspirational and truly original guide to success in business and in life. Whether you are an executive, an entrepreneur or are just starting out, Richard strips business down to show how you can succeed and make a difference.

Author Biography

Sir Richard Branson is a global entrepreneur, adventurer and founder of the Virgin Group, one of the world's most recognised and respected brands. He is the international bestselling author of seven books, including the classic Losing My Virginity and the new autobiography Finding My Virginity. He lives on Necker Island in the British Virgin Islands, is married to Joan, father to Holly and Sam and proud grand-dude to five grandchildren.

Review

A timely book on business * Daily Mail *
An interesting read * The Economist *

Promotional

The biggest business publication of 2009 - Branson's business secrets now in paperback

Review Text

A timely book on business

Review Quote

"A timely book on business." -Daily Mail "An interesting read." - The Economist

Promotional "Headline"

Global entrepreneur Sir Richard Branson reveals the secrets to success in business

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