Fondant Icing Sugar. We work directly with 1,200 British farmers in East Anglia to grow our sugar beet. The sugar beet then travels directly from farm to local factory - an efficient journey from field to spoon.. In just a few simple steps our factory in Bury St Edmunds turns the sugar beet in our range of homegrown sugars!. Sustainability is nothing new to us - we've been working on it for 30 years. Our sugar beet is homegrown, our bags are recyclable, and we plant trees to offset the paper we make them from. We send nothing to landfill, and all of our excess production energy powers British homes.. Visit Baking Mad.com. For more recipe inspiration & baking tips