One shade whiter teeth in one week. Safely removes stains. Prevents tartar build-up. Flaunt whiter teeth in just one week with Colgate® Max White™ One toothpaste. Safely remove stains with White Accelerators and prevent tartar to help you get one shade whiter teeth in a week. The formula is clinically proven to remove up to 100% of surface stains*. Keep brushing to help teeth stay whiter for longer and maintain a sensational smile. *when used twice daily. Whiter-looking teeth from the first brush,Clinically proven Advanced Brighteners System™