Your favourite lipstick now has a premium look. Colour Elixir Lipstick is specifically developed to give rich colour & moisture in one swipe that lasts up to 24 hours. Our amazing much-loved lipstick has a unique nourishing Elixir formula, containing a blend of 60% emollients, conditioners & antioxidants including vitamin E, that continuously cares for your lips and that lasts up to 24 hours.