30% less sugar** ** 30% less sugar compared to Mr Kipling Angel Slices. Voted product of the year - Consumer survey of product innovation 2019* *Winner Kids Food & Drink Category. Survey of 10,399 people in the UK & ROI by Kantar TNS. Exceedingly good cakes. 85 calories. Made with real fruit. Perfect for lunchboxes. No hydrogenated fat. Source of calcium. 100% natural flavours & no artificial colours. Mr Kipling.