Non Permanent Hair Dye No Ammonia Light Golden Brown 76. Nice'n Easy Demi-Permanent Hair Colour gives you a natural & healthy-looking colour result. Ideal for first time colourers, its special system, with Aloe Vera and oils, leaves no visible root line, as the colour will gradually wash away. So no long-term commitment!. More shades to choose from than any other product. Choose yours on www.clairol.co.uk