This green banner tells you we've used.. Whole Grain as our main ingredient and no artificial colours or flavours What is Whole Grain? Whole Grain is the complete grain. Unlike refined grain none of these 3 parts have been taken away. Core (only found in whole grain) Fibre rich bran layer Starchy centre Good to know To produce 100g of this product we have used 113g of Whole Grain. Reducing consumption of saturated fat contributes to the maintenance of normal blood cholesterol levels. Shredded Wheat Bitesize is low in saturated fat.. Whole grain. No. 1 ingredient. 100% whole grain wheat. 100% wheat, 100% good stuff. No artificial colours or flavours. No added sugar. High in fibre. Vegan. Shredded Wheat.