Coated in a Light Rice Flour Batter for a Crisp Firm Sweet Potato. ''The roots of all goodness, lie in the soil of appreciation for goodness.'' - Dalai Lama. Sammy always thought it was important that everyone should have strong roots. He is proud of his roots. Having grown up in a farming family with agriculture as a way of life, he realized early on that the producers of our food were very important to his life and everyone else's too. His grandfather thought so, his father thought so and he thinks so very strongly that he decided to build a food business with the goal of connecting you directly with the producers of the food that you eat. Improving the quality of the food by connecting you with the land.. "Strong roots is about knowing where you're from so you can grow to where you want to be.''. Tell us your story, or read about someone else's roots.www.strongroots.co.uk. #Strong Roots. Find us on Instagram, Facebook, Twitter and YouTube