Plant-based beef flavoured burgers made from pea protein. Featuring Fat 2.0™. Fat makes animal-based meat taste lush. So - we invented Fat 2.0™ from olive oil and put it in these burgers. It crisps up, adds succulence and we patented it so you can't copy us. All it took was several million £, 6 food scientists and some olives.. 100% Plant-Based,High in Protein,Source of Fibre,Suitable For Vegetarians & Vegans