Wholegrain oat cereal bars with blueberry infused diced cranberries, raisins, fruit puree pieces and dried blueberries. Jordans Farm Partnership. Since 1985, Jordans has worked with British farmers to dedicate land for nature and wildlife - creating a huge nature reserve to help birds, bees and butterflies thrive.. We work with wildlife experts and The Prince's Countryside Fund to help our farmers manage 10% of their land for wildlife and provide funding to support rural communities.. So, by picking Jordans cereal bars you are helping our British farmers protect the countryside and look after the communities that make it so special.. The Prince's Countryside Fund. To discover more about Jordans, visit: www.jordanscereals.co.uk