Toasted Wholegrain Oat and Honey Clusters. Let's talk about the birds and the bees... ...and butterflies and hedgerows. It's great to see them in all their glory and they'd be missed if they weren't here. That's why since 1985 we've worked with British farmers to set aside 10% of land for wildlife, and we're joining forces with our friends at The Wildlife Trusts to do even more to help wildlife thrive.. So that's one less thing to worry about.. The Wildlife Trusts. There's lots more to say about the things we do. Find out about the Jordans Farm Partnership at www.jordanscereals.co.uk. The Prince's Countryside Fund